July 20th is more than a national holiday for Colombians—it’s a celebration of identity, tradition, and the flavors that bring people together. And for thousands of Colombians and Latinos living in the U.S., it’s an opportunity to reconnect with their roots through the most powerful channel: food.
This month, we spotlight a selection of essential Colombian beans and seasonings that belong in every Latin grocery, restaurant, and distributor’s inventory. Whether your customers are cooking a full bandeja paisa or just craving the comforting aroma of their abuela’s lentil stew, Fedenico has the traditional products they’re looking for—right when they need them most.
Beans That Taste Like Home
Beans are at the heart of Colombian cuisine. They’re warm, filling, and incredibly versatile. At Fedenico, we offer a curated selection of dried, canned, and frozen legumes that deliver both on flavor and convenience:
- Su Sabor Canned Beans – 20.04 oz
- Frijol Bola Roja Su Sabor – 16 oz
- Frijol Cargamanto Rojo & Blanco Su Sabor – 16 oz
- Frijol Cargamanto in Broth – Aburrá – 580 g
- Frozen Green Beans – SAS – 32 oz
- Lentils – Aburrá – 300 g
These beans are staples in classic dishes like bandeja paisa, ajiaco, sopa de lentejas, and more. And because they’re available in multiple formats—from dry goods to ready-to-serve—they’re perfect for both retail and foodservice needs.
Retailers can offer recipe cards or host demos around these products to drive engagement, while restaurants can feature them in limited-time Independence Day menus.
The Seasonings That Make It Authentic
No Colombian dish is complete without the right sazón—and that’s where our lineup of traditional spices and seasoning blends comes in.
From El Rey:
- Mariana Sabor Latino
- Seasoned Salt
- Caribbean Sea Salt
- BBQ Grill Salt
- Mexican Style Salt
- Himalayan Pink Salt
- Frijoles Seasoning
- Sancocho Seasoning
- Ajiaco Seasoning
- Mondongo Seasoning
- Lentil Seasoning
- Smoky Flavor Seasoning
From Triguisar:
- Triguisar 70g – 12-pack
- Triguisar 500g – Bulk
- Triguisar Suave – 55g
- Cumin (Comino) – 70g
- Color Blend – 70g
These blends are made to simplify and elevate traditional Colombian recipes, helping your customers (or chefs) get the flavor just right—without needing a full spice rack.
From bandejas and tamales to lentil soups and sancocho, these products are the go-to solutions for home cooks and kitchen professionals alike. They also come in the right size: bulk formats for restaurant kitchens and smaller packs for individual sale.
Why Stock These Products in July?
July is one of the strongest months for Latin grocery sales, thanks to national celebrations like Colombia’s Independence Day (July 20), Peru’s Independence (July 28), and the general uptick in family gatherings and summer events.
For Colombian-Americans and other Latinos, food is central to celebrating their heritage. By offering traditional products like frijoles bola roja, cargamanto, and iconic seasonings, you’re not just selling food—you’re selling memory, pride, and identity.
Retailers benefit from:
- Culturally resonant products that trigger nostalgia and repeat purchases
- High rotation items around national holidays and summer cookouts
- Cross-promotion opportunities with meat, rice, or frozen categories
- Strong packaging visibility and brand recognition (El Rey, Triguisar, Su Sabor)
Bring the Taste of Colombia to the U.S.
At Fedenico, we understand what it means to be far from home—but still close to your culture. That’s why we’ve built a distribution model that delivers Latin products quickly, reliably, and with the care they deserve.
We serve stores, restaurants, and distributors across 20+ states, with five optimized sales channels and an efficient inventory system that avoids stockouts. We work with exclusive buyers in Colombia and global partners to keep our products consistent, fresh, and ready to move.
Get Ready for the 20th of July
This Colombian Independence Day, let your business be the go-to destination for traditional flavors. Stock your shelves and kitchens with the products your customers are already craving.
Request our full catalog
Contact our sales team for personalized support
Visit our website to explore all available products
Make this July a celebration of culture—and a big win for your sales.
